Four #BrandBuilding Tips

I took a step back recently to take a look at social media and was amazed at how much things have changed over the past year.  Some of the sure fire strategies that we knew would work to build our brand twelve months ago are no longer relevant.

brand building

So what do you need to know to make some adjustments to your branding strategy?

  1. Your audience wants to be engaged.  This may seem obvious but it is not how we started using social media.  Initially, it was all about educating and sharing information but now people want to engage, they want to feel connected to your brand, they want you to talk back to them, to give them opportunities to do something.  Believe it or not, people want to help spread the word about your brand when its relevant to them (focus on the last part – make it relevant to them).
  2. Relationships matter!  By now you should have established the foundation for your brand – your website, Twitter, Facebook, etc – so what’s next?  Your audience wants to see what other people are saying to you and about you.  Yes, they are watching your interactions with others.  If you are not responsive to your community, that sends the signal that you are disconnected.  Some of the most popular posts on this site are posts that I have written about other people.  We are no longer content with only seeing what a person has to say about themselves on their site, we are now branching out our investigations to see what others are saying.  Does this mean that you have to thank every person that comments on your Facebook or retweets a post? NO! But, you should monitor comments and if someone has a question or is requesting additional information, make sure you are providing it.  If someone writes a post about you, subscribe to the comments so that you can monitor the reactions.  I am constantly amazed at the number of people who have no control over their brand and miss the opportunity to establish a connection with their audience.
  3. Hashtags!  Everyone is doing it but is it working?  Here’s one key tip – don’t write posts filled with hashtags.  No one can read it and most people ignore it.  Hashtags are not the message but are used as search tools.  Therefore, you should find a consistent hashtag that is relevant to your brand so that you can essentially teach people how to find information about your brand.  It also provides a clue to let people know what your brand is all about.  I have nothing against #TagForLikes or any of those but what message does that send to your audience?  Would it be more effective to use #Marketing, #Photography or something that like-minded individuals are interested in?  One may increase the quantity of your network but the other may increase the quality of your network.
  4. Don’t just talk about it, be about it… Images and videos are gaining in popularity in social media.  People want to see if you are living the life you are talking about.  That doesn’t mean posting pictures of yourself in luxury brands, unless that’s your niche, but they want to SEE if you are really having the impact that you talk about.  Not only are brands sharing pictures and videos of how they want you to use their product/service but there is an increase in them sharing how real customers are using it.  Makes total sense… its cheaper for them to share your content than to pay an actor to create content.  SBOs with limited marketing budgets should be happy to see this trend evolving.  Encourage your customers to share how they use your product/service and post their testimonials.

Do you have any #BrandBuilding Tips or Questions?  Feel free to share below…



Follow Kimberlee’s My Money Matters Journey: Week 1

I am so grateful to all of the people purchasing My Money Matters workbooks and to the groups that are inviting me to their meetings to host My Money Matters Workshops!

A couple of weeks ago, I received a special surprise.  A fellow blogger, avid reader and friend posted on Instagram that not only had she ordered the workbook but she is also planning to blog about her journey through the 52 week program.

Kim taking challenge on instagram

Take some time to meet Kimberlee Stevens and check out week one of her journey – My Money Matters: Week 1

You can also check out the YouTube videos to hear me discuss tips for your money matters – My Money Matters Video Series

Finally, join our community on Facebook – My Money Matters – you can ask questions or post thoughts on your journey through the weekly lessons

At what age do you think financial literacy should be taught?

I have asked this question on my personal Facebook page and through the Answers application on LinkedIn

Check out what some people had to say and let me know what you think…

From Facebook:

::: Between 13 and 16, or whenever they start earning a paycheck from a part-time job.

::: Whenever they are in a position where they have to manage money…from chores around the house, jobs in the neighborhood, whatever. Never too young for a kid to be responsible

::: I think college is too late because at that age you want your child to be responsible enough with money to not squander it on frivolous things

::: Start early and build each year!

::: It’s so important to start them off as children so that they don’t become financially illiterate grown men and women. I hate seeing grown men and women living from paycheck to paycheck or being evicted every three months because they havent learned the lessons of budgeting and not living outside of their means

::: My niece will be 5 next month and we’re definitely working on it! She has to learn the value of the dollar early!!! She has a bank she is not allowed to touch unless she’s depositing money into it and a little purse with money she can spend. She’s very careful about not running out and negotiating how much she pays for things.

From LinkedIn Answers:

::: I gave my son a 1 oz silver coin and we watch commodity market charts and videos of trading pits. He’s 9 and he perfectly understands pricing, supply, demand, competition, surplus, etc… I’ve found that he picked up microeconomics incredibly quickly. We’re beginning to discuss revenue and expenses. I’m thinking about giving him a weekly candy budget as a starting point. He’ll be able to save it, trade it, or consume it. I’m still toying with how I’ll do it. But, to your question, start early, start with the ideas and theory, and link the ideas to his everyday encounters.

::: I started when my three were in elementary school. No, we didn’t discuss economics but did start with them learning that every thing has value and if they want something, they have to earn and save for it. Simple stuff using pennies and nickels (OK, today that is probably dimes and quarters).

::: My parents/teachers started about the same time we learned to tell time (first grade). My mom was a teacher and she had flash cards (yes, the paper kind!) that helped teach us about money and the cost of buying things. The cards showed objects (toys, candy, etc.) with a price tag and we had to match up the coins it took to buy each item. Now of course, there’s all kinds of software available.


::: Once you give an allowance and/or your child starts making money. 

::: Kindergarten 
By the time a kid graduates from high school, s/he should be able to budget, save for a specific goal in the future, know what checking, savings, and credit accounts are, how to write a check and balance a checkbook, complete a W4, read and understand a pay stub and a W2, and complete and file their own income tax returns. 

Yes, really. 

I spent 8 years as an IRS-trained income tax preparer. 
You wouldn’t BELIEVE how illiterate people are.


::: Learning about finances really begins as soon as they can understand “bartering.” In other words, when kids understand that a trade has to be made to keep things equal; they are old enough to understand finances. 

Now don’t get me wrong, I’m not saying they will understand how to budget, save and all that. However, they will learn that things have a cost. 

Are you still with me? Now when I take my toddlers even thought they don’t have a concept of money I still give them the money, when we are at the register, to put on the counter in exchange for what we are getting then they see Daddy get some money back. 

Now there are decent books out there that can help with these, but honestly you are the best resource. It is your money management skills that will make the biggest impression on your children. 

They need to see you saving, and not just to spend it on something, but as my mom use to say – for a rainy day. By that I mean: a new roof, getting the car fixed retirement etc. 

The bottom line on books to purchase or courses is one’s that will help you learn the skills to be a good money manager. Then you will be the model for your children. 

In fact, you can have them sit next to you and help with the math when they are old enough so they get the idea of paying bills. They will see how the money flows in and out of the house. 

Here’s something you don’t want to miss. Teach them to invest. Money when invested works and never needs sleep, a day off, it, to call in sick etc. Investing money is one of the best ways to earn money – and it is one of the purposes of saving. 

What are my qualifications to give this advice? Well I’m no financial advisor; however I’m an educator (K-12), and I’m a person who lived debt free as my parents did and with excellent credit. Who did I learn this from my parents and neither of them was a financial guru either; neither had a college education, both grew up on farms, but they knew the value of a dollar. 

How did they fair? Well dad never holding more than a blue-collar job, and mom being a house wife they were able to buy anything with cash – even a 90K motor home (that’s right they cut a check for 90,000) without having to tighten their belts. In fact, they traveled about 9 months out of the year and lived well doing it. All this on no inheritance, but only on what they saved.

LaKesha’s Lunch with @Faydra_Deon ~ Mastering the Art of Self Promotion

There is a fine line between bragging and effectively self promoting your personal brand. My lunch guest this week, All-Things-Web Consultant Faydra Deon, will join us to discuss how she has built her brand and techniques that she uses to build her network.  You can see by all of the sites that she manages and classes that she teaches (see below) that Faydra knows something about something when it comes to social media.

Listen live on Wednesday, November 16 at 12p CST/ 1p EST or call 646.929.2031 to listen from your phone

Don’t forget to follow the show, leave us a comment or question and tweet us during the show @LaKeshaWomack @Faydra_Deon using #LWBTR

Meet Faydra…

Faydra Deon was using the Internet before most of her family and friends even knew about the world wide web (yes, the Internet and the Web are two different things). She has been a webmaster and web designer/developer for over 20 years; six of which were as a soldier in the U.S. Army. For the past four years, Faydra has been a computer applications trainer in the Washington, DC area, training others to use (X)HTML, CSS, XML, Javascript, AJAX, PHP/MySQL and Adobe applications, like Dreamweaver, Fireworks and Photoshop, to design/develop websites for personal, business and government use. Faydra uses social media on a daily basis and also teaches social media classes, which include “Social Media Overview,” “Marketing with Social Media,” and “WordPress for Blogs.”

Also visit…

Is he/she really in to you? Let’s ask Tim Ervin @theweekendpass

We’ve all been there… You know what I’m talking about, you believe the words that are coming out of a person’s mouth despite the actions that are right before your face.  Once the situation (nope, it wasn’t really a relationship) dissolves, you look back and can see all of the signs that he/she wasn’t ever really in to you.  You wanted make things work so bad, for whatever reason, and you chose to overlook the red flags and the elephant in the room staring you in the face.

Join my guest, Tim Ervin, and I as we discuss the signs that will help you to figure out if the man/woman in your life is really feeling you the way you think they are.  Make sure you tune in to this show because I will be making a SPECIAL ANNOUNCEMENT at the end of the show.

How do you know? What are the signs that he/she isn’t really in to you? We want to know what you think… join us tonight on Blog Talk Radio (March 29, 2011 at 10pm CST).

Here’s how you can participate – share your comments and questions via

  • Twitter – @LaKeshaWomack – during the show (between 945p and 1020p CST)
  • Call in to the show (646.929.2031) and request to speak with Tim and LaKesha
  • Email me prior to the show –

About Tim Ervin….

Founder, The Weekend Pass

For more than three years Timothy C. Ervin has been keeping the River Region informed that “There is always something to do in Montgomery”.   In 2008, Ervin founded The Weekend Pass — an e-newsletter, website and magazine that features weekly information entertainment events, concerts, plays, live performances and much more. Simply, it’s strictly to let you know what’s going on in Montgomery.  In 2010, Ervin was named one of theUltimate 50 by Montgomery Spotlight Magazine and named one of Spotlight Alabama Magazine’s Power 40 Under 40.

Ervin earned a Bachelor of Arts in Communications / Public Relations from Alabama State University and has more than 20 years of media relations, marketing, communications and writing experience.  He is currently employed as a media relations specialist for ASU and in that capacity he developed a magazine series celebrating the 25th Year of ASUToday Magazine.  The five part series profiled 25 Outstanding Alumni in Education; Medicine; Government, Military and Law; Business; and Arts and Entertainment.  The series was awarded the 2010 Award of Excellence for Publications by the Public Relations Council of Alabama and the 2010 Lantern Award by the Southern Public Relations Federation.

He also created and maintains the Hornet Happenings: Weekly Buzz, an e-newsletter which is distributed to more than 8,000 alumni, students, media, faculty, staff and friends of ASU – the first of its kind for the university.

Get your weekend pass for the River Region…

The Weekend Pass on Facebook

Follow The Weekend Pass on Twitter

What are the dangers of sexting?

It seems like every time you turn around, there is a new video or new pictures of some celebrity being posted in the media.

As much as we may want to deny it, celebrities aren’t the only ones sexting (yes, that is sending sexy texts) in our society.  However, if we know the implications of posting these racy photos and videos in cyberspace what makes people still do it?  And why do they deny it once the photos/videos have been leaked?

Join social media all-star, Joseph “JJ” James and I as we discuss various relationship issues including sex, lies and videos.

I know you have something to say, so join us on Blog Talk Radio, tonight (March 15, 2011 at 10pm) for a lively discussion.

Here’s how you can participate – share your comments and questions via

  • Twitter – @LaKeshaWomack – during the show (between 945p and 1020p CST)
  • Call in to the show (646.929.2031) and request to speak with JJ and LaKesha
  • Email me prior to the show –


Log on to listen online or call 646.929.2031 and listen from your phone.

Meet JJ…


Check him out as he’s goes in on daily Twitter trending topics without holding anything back –!/JDubDaKing


Become his friend on Facebook (ladies, check out the photo album –