Yesterday, subscribers of this blog received their FREE e-book entitled “Building a Brand without Spending a Bundle“. In the electronic publication, I shared my journey toward building my brand and provided some information as well as exercises to help my readers do the same. I focused on five essential questions that you must consider before building your brand…
- Who am I?
- What am I trying to say?
- Who am I talking to?
- What resources do I have to dedicate to this process?
- How will I measure success?
Don’t know the answers to those questions?
Don’t have a lot of time or money to find the answers?
You need this e-book!
If you did not receive a FREE copy, email me at contact@LaKeshaWomack.com by Friday, November 19 for access to the document. Otherwise, it will be for sale electronically for $5.95 or as an e-zine for $8.95 beginning Monday, November 29.
I hear lots of people talking about trademarking their brand and some people using trademark symbols without knowing what they mean. This article is not meant to provide legal advice rather to give you a little information about the process and the actual meaning of the symbols and terms that we frequently see tossed around.
According to Wikipedia, a trademark is a distinctive sign or indicator used by an individual, business organization or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source and to distinguish its products or services from those of other entities.
A trademark is designated by the following symbols:
- ™ is an unregistered trademark used to promote or brand goods
- ® is a registered trademark also used to promote or brand goods
Typically a trademark will be a name, word, phrase, logo, symbol, design, image or some combination that is associated with a brand. If someone who is unauthorized to use your registered trademark does so, legal proceedings can begin to protect your rights. However, an unregistered trademark has limited protection. For example, McDonald’s is internationally protected as a registered trademark while a local Burger Joint may only have regional protection or protection within their service area if they are unregistered.
Interestingly, trademarks can be established by registration with the trademarks office in your jurisdiction, however as a form of property, some jurisdictions allow them to be established through actual use while other jurisdictions allow a combination of the two forms. Be aware that some jurisdictions don’t recognize marketplace use as a form of establishment so make sure you check it out before making assumptions that your brand is trademarked because it will limit your ability to make legal claims against the use of your mark. Contrary to what some may believe, the right to use a trademark lies with the entity who is the “first to file” for the use of the mark instead of the “first to use” it.
So… what is the process to register your trademark?
- You must apply for the registration by submitting an application detailing information about your respective trademark
- You application will then be reviewed by an examining attorney in the United States Patent and Trademark Office who will make sure your goods or services are identified properly and cannot be confused with another product or service
- It can take up to six months for your application to be reviewed, so be patient
- If no problems are found with your application (issues will be communicated to you so that you have a chance to address them), your application will be published for opposition which provides thirty days for anyone opposing your application to come forward
- If no one comes forward during this time period, your mark will be registered
Once your trademark is registered you may be able to protect your mark within your jurisdiction from use of your exact mark as well as the unauthorized use of a mark that is similar in color or symbolism which could cause consumer confusion.
I hope this information helps… for more detailed explanations or to begin the registration process, please contact your attorney.
When I first started social networking (using Facebook, Twitter and LinkedIn), I didn’t think that it was for me. It seemed like too much work and trust me, I already have A LOT of work to do. I considered the value it would add to my business but needed a system to make it all manageable. One day a friend told me about Hootsuite. I checked it out and fell in love. I would not have the connections or social media presence without this online application.
Check out 5 ways I use it to build my online presence.
- It allows me to integrate my Twitter, WordPress, Facebook and LinkedIn profiles. From one master screen I can toggle between all of these accounts and read updates as well as post status updates.
- I have ten columns per tab. I take full advantage of those tabs. On my main Twitter tab, I have a list of timeline updates from all the people I follow, mentions so that I can see when someone posts something directly to me, a list of sent tweets (because I sometimes forget what I tweeted or retweeted), a list of pending tweets (more about that in a second) and timelines of several of my Twitter lists and keyword searches.
- I can schedule posts. When I tell people this, they are surprised. First surprised that I admit it and second surprised to know that I am not really online as much as it seems. There are a million things that I want to say and retweet but it feels rude to bombard someone’s timeline with my thoughts. So… I play nice and schedule tweets to post about every 15 to 30 minutes. It is amazing how many followers I have attained since using this system. It also allows me time to respond to someone before the next scheduled tweet. I also like the fact that I can schedule posts to my Facebook personal and business pages. Sometimes I will schedule a full day of tweets and only respond to mentions when I receive them on my phone. *Remember, the object of the game is to work smarter, not harder.
- It is easier to view profiles. From the Twitter site, you have to go to a person’s page to read their profile and get a general idea of whether you want to follow them. My #FF (Follow Friday) can get crazy and I don’t have time to visit a hundred profiles. Hootsuite allows you to click on their name and get a profile synopsis then you can follow or unfollow from that screen shot.
- You can shorten urls and track their statistics. Many applications provide the ability to shorten an url but I like being able to see whether people are actually clicking through. I’m a statistics junkie (which is part of my love affair with WordPress).
I hope this nugget of information helps you build your online presence, after all, social networking is not only fun but it is also FREE. What better way to establish and build your brand?
Traci Smith, Owner, S.H.E. Agency
I have a huge admiration for young, positive professionals trying to make a difference in their community. I hear so many older people questioning the leadership skills of our generation and wondering if we really have what it takes to control the destiny of those who will come after us.
It gives me great pleasure to know Traci Smith, Owner of S.H.E. Agency. Traci uses her Public Relations Agency, not to highlight celebrities and throw parties but to promote events within her hometown of Montgomery AL that have a positive impact on those around her. She recently worked on a conference to promote self-esteem within young girls and is currently working on “All Tied Up” a conference for young men that will not only provide them with life skills sessions but also teach them the art of tying a tie. A single girl in the city, Traci could be partying it up but has chosen to focus her entrepreneurial spirit on working with the teens in the area.
I met Traci, in person, a months ago for dinner and I was happy to find that she is just as pleasant in person as she is online. I am particularly fond of her #SHEtips posted daily on Twitter because they remind me of some very common sense lessons that we often forget.
Today is all about Traci Smith, an extraordinary young woman making a huge impact in the lives of the teens in her community. Please take a moment to show Traci some love…
Style. Hot. Energy.
S.H.E. on Twitter
S.H.E. has a page on Facebook
S.H.E. has a website
View the S.H.E. monthly newsletter
Thanks for taking a moment to check out Traci. Don’t forget to come back next week, it could be all about YOU!
Blog link: http://www.thebeautyelixir.blogspot.com/
Author: Tia Dantzler, Celebrity Make Up Artist
Normally when I have featured a blog of the week, it was because of something that the blogger wrote that week that I wanted to share with my readers. However this week, I saw a tweet about a blog that had been updated and I had to stop by and check it out.
Tia Dantzler is an amazing woman that I had the pleasure of meeting while in Chicago. I have read her bio and followed her tweets but once I checked out her blog, all I could say was, “WOW!” Tia is the type of person that you see from afar but don’t realize how amazing she is because there is no pretense, just a beautiful woman with a gracious spirit.
Please take a moment to check out Tia Dantzler’s blog site. Not only will you find some great skin care tips from a celebrity make-up artist but you can also follow along with her journey that includes mixing and mingling with some of the premier industry professionals in our society (Barack Obama, Jennifer Hudson, Maxwell…).
Tia Dantzler, Celebrity Make Up Artist, Johnson & Johnson Advertorial
As a Business Consultant, I provide new clients with a complimentary consultation so that they can figure out whether they want to work with me but also so that I can figure out if I want to work with them because consulting with a client involves a lot of interaction. It also involves working with people that are receptive to taking your advice.
Shivawn Mitchell, Owner, LOVE Magazine
When Shivawn contacted me about her business, I was looking forward to her deciding to work with me because I knew I wanted to work with her. She was so prepared during our conversation and she wasn’t afraid to admit the areas that she needed some help. We talked, she asked questions and she listended to what I had to say.
During the course of us working together, Shivawn has proven to be one of the sweetest and kindest young ladies that I have had the pleasure of working with. She knows exactly what she wants from her business and how she wants her company to be a value to her clients. The biggest bonus is her willingness to do the work and to do it the right way. She doesn’t try to find ways to cut corners but takes the time to get the job done professionally and efficiently.
So… you may be asking, “what does she do?” Shivawn is the Owner of L.O.V.E. Magazine, an online lifestyle magazine for young professionals. Today is all about Shivawn Mitchell (and her birthday is this week). Please take a moment to check her out and show some LOVE to her magazine 🙂
Thanks for taking some time to show Shivawn some love. Don’t forget to check back every Wednesday, it could be all about YOU next!
One of the hardest things about being a “public person” is knowing that people are always watching you. I live in a very small town and everyone knows everyone. With that “knowing” also comes expectations. They have an idea of who I am supposed to be and how I am supposed to act. Strangely, these expectations can also be a part of your online identity.
I am constantly warning people about managing their image, watching how their “public person” behaves and editing their online content to fit the image that they are trying to create but guess what? Success secret #33… sometimes you have to dance like no one is watching.
Sometimes you just have to let it all out and have a good time. I don’t advocate that you do anything that may cause you to get arrested or permanently stain your professional reputation but sometimes, it just doesn’t matter who is watching. You need to have some fun in your life without worry of what others will think.
I feel like I tread pretty carefully through life, try not to post too much personal information on Twitter or Facebook and stay on my best behavior when out in public but even I like to have fun. The key to letting go is realizing that there is a time and a place for everything. Luckily doing so on Twitter only lasts about five seconds in most of my friends timelines because things move so fast with hundreds of posts being updated by the minute. However, public displays of “dancing like no one is watching” should be limited to non business related trips with your closest friends (lol).
The key to a successful life is finding that balance between your public and private self while relishing in every God-given moment.