Do you have Klout?

I have a Klout of 43.  How do I know?  It’s in my HootSuite profile.  But the bigger question is “What is klout?” And probably even more important… “Why do we care?”

Klout is supposed to measure your standard of influence on Twitter.  I find that interesting because there are some people who have thousands of followers but no influence.  Influence is when you have interaction with your followers, they retweet your posts and/or converse with you.  Don’t look at it like they are your servants or you have a group of people willing to buy whatever you’re selling but more like a captive audience for your message.  Simply posting tweets and not interacting is like standing on a mountain screaming at folks and not hearing anything they are saying.

If you are on Twitter, go to http://klout.com to find your score and let’s see how we measure up.

Here are some things that I learned about myself based on my Klout score:

  • Of my 1,960 followers, only 1,314 are mutual followers while 0% mention me in tweets (where is the love?) and only 4% retweet my posts (which implies I have a small, tightly formed community).  Although that sounds a little odd, it feels about right because I feel like I have a true connection with a small percentage of my followers and often wonder who the hay the rest of these people watching me are.
  • I’m a Specialist – I’m not a celebrity (darn it) but within my area of expertise my opinion is second to none (really?).  My content is likely focused around a specific topic or industry with a focused, highly engaged audience (yall, like it when we talk about relationships and parenting, lol)
  • According to my amplification, I am likely to have one tweet retweeted each day and I create content that is likely to create conversation and response (that’s pretty cool, that is the goal of this whole social networking thing, right?)
  • Based on my engagement, I am sad to report that I am not #teamfollowback, I actually read profiles and rely on interactions to determine who to follow (sorry bots) but they said I need some “@ mention love” <~ wow, their words, not mine… even my Twitter love life is suffering
  • The topics that “they” say I get the most engagement on are…
    • Business
    • Writing
    • Speakers
    • Authors
    • COACHES
    • Blogging
      I disagree but… what do I know about these formulas and theories and stuff *shrugs*
  • My content analysis is a little weird because I don’t think I tweet about this stuff but “they” say…
    • #thingsleaderssay << haven’t done that one in a long time
    • -GB shaw << no idea what that’s all about *bbm confused face*
    • Tennessee Titans << Yeah, baby!! But I don’t think I tweet about them that often
    • Blackberry << if you say so…
    • #Twitterturnoff << I did that ONCE
    • Compact Disc << never!!
    • ok.. so their content analysis could use some work also

Honestly, I don’t know what any of this means or if it’s important but I’m definitely going to give it some thought.  My e-book, “Building a Brand without Spending a Bundle” will be released on Monday, November 15 for free to everyone that subscribes to my blog (SUBSCRIBE TODAY – top left corner of the page).  If this information were a little more accurate, it seems that it could be a useful tool in determining the effectiveness of your social networking efforts.  I have it linked to my Facebook and LinkedIn profiles so I am going to monitor it for a few months to see if the data becomes more accurate over time.

One of the challenges with social networking is determining whether you are making a difference, if you message is resonating with your audience and if you are engaging in activities that will build your brand.  In theory, I can see how this application can be relevant in making some decisions about your social network.  However, at this stage, it is more entertaining than informative.

Leave a comment and let me know if you found out anything interesting about yourself based on your Klout score.

 

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